About us
Story
A female owned & run label, based in NYC, empowering you one bag at a time.
Delaroq stands as a testament to the power of thoughtful design and its ability to transform the ordinary into the extraordinary. Every detail reflects our commitment to timeless style, functional simplicity, and craftsmanship - ensuring our products are as meaningful as they are beautiful.
OUR FOUNDER
Meet Jenn Lyu
Delaroq was created by Jennifer Lyu to offer more than just beautiful bags. She wanted to design companions for life’s in-between moments, turning everyday routines into something intentional. After years in luxury fashion, she craved a deeper connection between design and the way we actually live.
Each piece is crafted to support your rhythm; elevated, versatile, and quietly powerful. Delaroq is here to help you carry what matters, move with confidence, and create space for what’s next.
Quality is a Craft
At Delaroq, quality is rooted in tradition and elevated through detail. Each bag is crafted with luxurious materials like supple Italian leather, precision-finished canvas & recycled nylon- chosen for their rich texture, durability, and timeless beauty.
The result is a collection that feels distinctly refined: quiet luxury with purpose behind every seam. Thoughtful construction, refined finishes, and proprietary details ensure every Delaroq bag feels as elevated as it looks. Built to move with you, and made to last.
Thoughtful Organization
Our totes feature a thoughtfully designed interior system of numerous compartments, gussets, and pockets that create a sense of order. It’s our way of turning everyday chaos into calm, helping you find what you need, when you need it without overthinking.
Engineered Fabrications
After extensive research and testing, we chose refined materials like recycled nylon and precision-finished canvas for their all-season durability, lightness, and ease of care. Made to handle daily wear while maintaining a polished look, these fabrications deliver lasting performance without sacrificing elegance.
Essential Investment
True luxury lies in the details; hand-finished edges, discreet hardware, and precise stitching that enhance how the bag wears and feels. Every Delaroq piece is designed to offer beauty and utility in equal measure, bringing lasting value to your everyday experience.
